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Research papers

How social media is democratizing research

With over 25,000 firms and 3,000,000 professionals engaged in market research worldwide - in a world where Encyclopedia Britannica has been largely eclipsed by Wikipedia: how do we stay afloat? This paper will demonstrate how technology and society...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Sean Case
September 15, 2010
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Citation

Case, S. (2010a, September 15). How social media is democratizing research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-social-media-is-democratizing-research